Here are questions to ask yourself when performing a SWOT analysis: A SWOT analysis is a technique to help you discover your company's strengths, weaknesses, opportunities, and threats. Leverage SWOT Analysis to Identify Strengths and Weaknessesīefore you're ready to hit the turbo jets on your business, you want to assess your business's current "fitness" level or condition. In this guide, we'll help you assess your core strengths and identify the right opportunities, so you can invest in areas that can deliver the highest returns for your business. Instead, focus on sustainable growth by developing a strong foundation first. Customers will probably become disgruntled, hurting your reputation in the long run. Imagine throwing more money into advertising to boost awareness of a low-quality product. But without the proper infrastructure in place, your business will quickly crumble. Every entrepreneur wants year-over-year growth.
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